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Marketing Leadership Forum to Address Marketing Executives' Greatest Challenges

June 24 event sponsored by Unica(R) and the American Marketing Association will highlight results of marketing challenges survey by independent research firm

WALTHAM, Mass.--(BUSINESS WIRE)--June 9, 2004--

Stock Option Trading Unica Corporation, a worldwide provider of award-winning Enterprise Marketing Management (EMM) solutions, today announced that key findings from a survey of senior marketing executives conducted by Forrester Consulting will be presented during the Marketing Executive Leadership Forum, "Marketing in the Fast Lane: Leading the Customer-Centric Initiative," being held jointly by Unica and the American Marketing Association (AMA) at the Marriott Waterfront Hotel in Baltimore, Md. on June 24, 2004. Major survey findings indicated that the three top issues for chief marketers include measuring marketing's effectiveness or ROI, coordinating marketing programs across channels and improving brand awareness.
Designed specifically for senior marketing executives, the Marketing Executive Leadership Forum will bring together industry experts and leading practitioners to share case studies and strategies to help marketers drive a branded customer experience for increased revenue, customer loyalty and ROI. Key presenters will include:

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Financial Software Trading -- Nancy Weis Costopulos, Senior Director, Sales and Marketing, American Marketing Association

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Forex Day Trading -- Eric Schmitt, Senior Analyst, Forrester Research

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Financial In Market -- Jim Lenskold, President, Lenskold Group

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Financial Forex Forex Software -- Carol Meyers, Vice President, Marketing, Unica Corporation

Stock Market Trading These industry experts will explain how marketing executives can play a stronger role in creating a customer-centric approach for their organizations, and how delivering the branded customer experience creates defensible competitive differentiation and increased customer value. With the rules of marketing changing dramatically, the event will explore the core competencies marketing professionals need to develop over the next five years to ensure that their marketing investments continue to deliver results. Full results of the 2004 Marketing Challenges Benchmark Survey of Senior Marketers conducted by Forrester Consulting on behalf of Unica will also be presented. The survey includes responses from 280 senior marketing executives from a cross-section of industries including financial services, manufacturing, technology, travel/hospitality, consumer goods, retail and government.

Day Lesson Stock Tip Trading "The results of the survey indicate the strategic value of enterprise marketing management," said Carol Meyers, vice president marketing, Unica Corporation. "Marketers clearly view their role as driving revenue for their companies, but many are having difficulty measuring its effectiveness and adopting a customer-centric approach. These and other pressing concerns will be addressed during the Marketing Executive Leadership Forum to help marketers identify ways to make their efforts more impactful and profitable."

Financial System Trading Registration for the Marketing Executive Leadership Forum is available at http://www.unica.com/executiveforum. Registration fees are $295 for AMA members and $325 for non-members. All participants will receive a free copy of Jim Lenskold's book, "Marketing ROI: The Path to Campaign, Customer and Corporate Profitability," and Keith Yamashita's book, "Unstuck."

Day Trading Future About Unica

Financial Forex Market Trading Unica Corporation's enterprise marketing management software, Affinium, powers marketing innovation for more than 300 companies worldwide. With Affinium's resource management, campaign management and customer analysis software, leading companies deliver customer-focused marketing at lower cost, faster and with improved results. Affinium provides a complete platform to transform the entire marketing process - from budgeting and planning, to project management and workflow, to real-time execution, to closed-loop reporting - for brand, product, direct and event marketing. Customers include ABN AMRO, AIG, Bank of Montreal, Choice Hotels, Cintas, EDF, Lands' End, Medco Health Solutions, Nordstrom, Scotiabank, SNCF and Tribune. Unica delivers customer success through offices across the U.S., Europe, Asia and Australia and a network of world-class partners. For more information, call 781-839-8000 or visit www.unica.com.

Online Trading Stock And Unica is registered in the U.S. Patent and Trademark Office. Unica Affinium, Affinium, Affinium Campaign, Affinium Campaign Collaborate, Affinium Campaign eMessage, Affinium Campaign Interact, Affinium Campaign Optimize, Affinium Leads, Affinium Model, Affinium Plan, Affinium Mart, Universal Dynamic Interconnect, Interconnect Modules, Marketic, Powering Marketing Innovation, Customer Value Maximization, MAP, and One-to-One Optimization are trademarks of Unica Corporation. All other trademarks are the property of their respective owners.

Day Trading Software Contacts

Financial Market Science
Unica Corporation
Donna Tolley, 781-839-8000
dtolley@unicacorp.com
or
Greenough Communications
Laura Hurley, 617-275-6519
lhurley@greenoughcom.com

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