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Best Western Adopts Datalex Booking Technology

Stock Option Trading Many Hoteliers are beginning to realise that online distribution is changing the "classic" distribution spectrum. This year over $5.5 billion in hotel bookings will be made via the Internet. Three years from now the Internet will contribute 16%-18% of revenues in hospitality (PhoCusWright, Andersen/NYU).

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Currency Day Trading Caption: Mike Kistner, CIO - Best Western at Hostec with Aidan Brogan, VP International Sales - Datalex

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Financial Software Trading Best Western , the worlds largest hotel brand, is one hotel that has adopted a smart online strategy. Having outperformed their own targets for online bookings relating to 4Q 2002 and certainly boasting a simplified and streamlined website, Best Western continue to seek improvement. In a new partnership, Best Western has selected Datalex s new hospitality booking-engine solution to replace its current per-transaction cost base for outsourced Internet reservations services.

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Online Stock Trading Company The technology is expected to extend a range of online searching and booking capabilities to customers and travel professionals via Best Westerns global Web sites, connecting travel buyers directly to Best Westerns central reservations system (CRS).

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Forex Day Trading The new system will provide travel buyers with powerful destination search and recommendation capabilities, dynamic links to property information content, and bookings made against real-time room availability. The system also will be linked to Best Westerns loyalty program and will enable the packaging of additional components, such as products and packages, in conjunction with hotel accommodations.

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Financial In Market Jim Peters , Chief Technology Officer at Datalex commented on the benefits that Best Western can expect to see from this new platform: Best Western currently outsources its Internet booking engine and a benefit to it being brought in house is the ability for the company to control its own destiny. Internet distribution is such a key, strategic issue for hospitality companies and with the rapid evolution of technology, having the system in-house will allow Best Western to be more nimble in its response to market conditions and opportunities. It will also be able to implement connections between its loyalty system and online booking engine through the use of interfaces that are compliant with OpenTravel Alliance standards.

Stock Trading System Mike Kistner , CIO & VP Information Systems - Best Western, told Internet Travel News that Best Westerns key requirements for a new booking engine were: Functionality, flexibility, scalability, interfaces and control of their destiny.

Day Trading Stock Tip Unable to discuss the investment made, Mike did reveal that Best Western expect to see a definite return on investment from both a capability and financial perspective.

Financial Forex Forex Software Mike commented: As technology relates to global e-commerce, it is one of our highest priorities. It is an ever shrinking world and the results are in; people transact business online, globally

Stock Market Trading Mike revealed that Best Western is anxious for a sustained economic recovery, however they expect to see the move towards online bookings continue.

Day Lesson Stock Tip Trading The move to deploy an enhanced booking engine has come at a good time for Best Western. Numerous recent studies have been indicative of the vast expected growth rates of online booking within the travel industry, despite fears of war and an unstable economic climate.

Financial System Trading Opodo recently delivered a Travel Index revealing that despite the current threat of war and terrorism, the industry is collectively optimistic for 2003 with 83% expecting overall improvement. The majority of respondents (55%) believe that increased online booking will have the biggest impact on the market in 2003.

Day Trading Future Forecasts show that on-line travel sales will grow from 4.5 billion Euros to anywhere between 12 to over 38 billion Euros by 2006. The reality is likely to be somewhere in between.

Financial Forex Market Trading According to OTC`s CEO Mark Jones , there are still reasons to be cheerful in the industry and being online is a major contributor. He comments:

Online Trading Stock And Fears of war and worldwide economic decline are not hitting the online sector of the travel industry. This partly reflects customers continued determination to travel, and not abandon all holiday plans during these uncertain times, but also shows that the online marketplace is currently the industry`s star performer, experiencing real growth like no other sector According to the Travel Industry Association of America (TIA ), 57 percent of online travel bookers purchased accommodations on the Internet in 2002 that`s exactly halfway between airline tickets (77 percent) and rental cars (37 percent).

Day Trading Software Furthermore, Jupiter Research (a unit of this site`s corporate parent), predicts online hotel bookings to surge from $5 billion in 2001 to $14.8 billion in 2007. PhoCusWright supports the predictions of increased Web bookings, expecting traditional travel agencies to represent just 18 percent of hotel sales in 2005 down from 21 percent in 2001 as hotel sales move online. The firm forecasts a 49 percent increase in online hotel sales in 2002, reaching $6.3 billion.

Financial Market Science Hoteliers take note; Jason Price and Max Starkov, ebusiness consultants at
Hospitality eBusiness Strategies pointed out the following in their website optimization report:

Stock Trading Software Roughly 52% of all online bookings in 2002-2003 will be completed directly through hotel-sponsored websites. Forrester Research confirms that people who book online prefer to use a supplier website over intermediaries.

Emini Day Trading If your hotel is not generating at least 53% of its online bookings directly from the hotel website, but from intermediaries, then you are not competitive on the Web and run the risk of long term price and brand erosion.

Financial Sales Services The Internet is the ultimate Direct Distribution Medium. It provides the hotel with long-term competitive advantages by lessening dependence on intermediaries, online discounters and traditional channels that may soon become obsolete. Any promising, sustainable, and defensible distribution strategy must start locally at the hotel website.

Forex Day Trading System Whether an independent or branded hotel, major hotel chain or hotel management company, it is essential to adopt an effective Internet strategy.

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