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Bluestreak Expands Interactive Marketing Suite with IonTrack for Search Marketing

Comprehensive Search Analytics Simplify Campaign Management for Online Marketers

Providence, RI May 24, 2005 Bluestreak, a leading online marketing company, today announced the introduction of IonTrack for Search Marketing, delivering a wide range of analytics that marketers can leverage to optimize paid search campaigns to achieve best results. IonTrack is an integrated module in Bluestreaks comprehensive interactive marketing suite, which includes IonAd Manager and IonMail. It is currently used by more than 50 marketers across the US and Europe to track online search campaigns.
IonTrack for Search Marketing extends beyond Bluestreaks previous analytics functionality to provide a simple, economic way to plan and manage search campaigns:

Stock Option Trading Track thousands of keywords in the portfolio not just clicks, but post-click actions

Third Door Media also publishes the search marketing news and analysis site Search Engine Land.com and operates the internet marketing social news site Sphinn.com. The company also produces Search Marketing Now, related products and services, and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, specific discussion forums, build a network and stay connected to hot topics in internet marketing.

Currency Day Trading Monitor ROI tracking and analysis across all combinations of keywords, creative, positions or search engines

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Financial Software Trading View real-time performance and conversion reports for all interactive campaigns through a common interface, including banners, rich media placements, and email campaigns

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Online Stock Trading Company Search marketing is our core expertise and we use search marketing techniques to drive acquisitions and conversions for our clients, says Cheryle Pingel, co-founder and chief executive officer of Range Online Media. The ability to have consolidated reporting that provides clicks through conversion data is very valuable for measuring campaign performance.

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Forex Day Trading The delivery of the search marketing extensions to IonTrack was a direct result of customer requests to consolidate the tracking of all of their interactive activity to simplify the management of online campaigns which span multiple vendors and multiple media types, says Anurag Ahuja, CMO, Bluestreak. With search being such an important part of the online marketers portfolio, this solution has already been well received and we expect the segment to grow as a complement to our ad serving and email marketing offerings.

: Online and interactive marketing. Working across all platforms we deliver bespoke digital solutions for each of our clients ranging from Search Marketing to Design and Build......

Financial In Market For customers that require more hands-on assistance with their search marketing campaigns, Bluestreak provides IonSearch, a more extensive set of search services which provide a full turn-key solution from strategy to execution to optimization. IonSearch leverages the specialized experience of the Bluestreak service team and their deep knowledge of how to best utilize IonTrack to meet client goals.

Stock Trading System About Bluestreak

Day Trading Stock Tip Bluestreak is an eMarketing services provider with a track record for dramatically increasing the performance and ROI of online initiatives for marketers and agencies around the world. Bluestreak leads the market as the one-stop-shop for online marketing, offering a comprehensive email marketing platform, third-party ad server, along with strategic programs from customer acquisition through retention. As well as being the leader in online referral programs and sweepstakes, Bluestreak is the only company that links Web media directly to email marketing databases.

Financial Forex Forex Software Known as a pioneer in the deployment of rich media based interactive advertising and online direct response solutions, several advances common in online advertising and marketing today such as video ads and direct response units can be attributed to Bluestreak's early innovations.

Stock Market Trading Headquartered in Providence, RI with offices in Dallas and London, more information on Bluestreak can be found at www.bluestreak.com

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