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NEW YORK -- October 26, 2004 -- 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that ScubaDiving.com, the most comprehensive scuba diving Web site for scuba-related training articles, travel guides, photography tips and ScubaLab gear reviews, has chosen Open AdStream Central as its exclusive ad serving solution.
ScubaDiving.com is the Web site divers trust. In addition to a breadth of scuba-related information and resources, ScubaDiving.com also boasts the most active dive community on the Web. Highlights include: Diver to Diver Message Board, with more than 500 posts per day; ScubaDiving.com membership that includes free e-mail, as well as the ability to create Web pages and interactive dive logs; and BuddyFinder to help divers find buddies for diving at home and abroad.

Stock Option Trading ScubaDiving.com switched to 24/7 Real Media's Open AdStream Central to take advantage of Open AdStream's ease of implementation and the flexible reporting of campaign performance. This enables ScubaDiving.com to analyze existing inventory and to create the most profitable ad campaigns.

- May 10, - 7 Real Media, Inc. ( TFSM), a pioneer in interactive marketing and technology, today announced that Register.com has chosen to renew its agreement to use Open AdStream Local as its exclusive ad serving solution. Register.com has been using Open AdStream Local as its exclusive ad serving solution since 2000.

Currency Day Trading Laura C.S. Walker, online manager of ScubaDiving.com said, "ScubaDiving.com is pleased to take advantage of Open AdStream's easy to use, feature-rich technology. Converting the site was a breeze and the customer support and training we've received has been top notch."

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Financial Software Trading Robert Tas, 24/7 Real Media's senior vice president - Technology Solutions Group, said, "24/7 Real Media's team of experienced people are working hard to give ScubaDiving.com superior service and to ensure that it is using Open AdStream Central and all its advanced features to earn an excellent return on investment. We focus on making our technology the best it can be and we are committed to giving our customers the best support possible."

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Online Stock Trading Company Developed with some of the world's leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placements across their entire network of Web sites. Among 24/7 Real Media's Open AdStream clients are Weather.com, FoxNews, Jupiter Media and Forbes.com.

Snapfish does post third party advertising banners. These ads may contain cookies used primarily to provide data to the advertiser about where visitors are coming from. While we do use cookies in other parts of our Web site as explained above, cookies received with banner ads may or may not be collected or controlled by our company. When you click on a banner ad, you should be aware that the advertiser might be collecting information without the permission of Snapfish. 7 Real Media, both third party ad serving services, to help serve ads for this site. Snapfish does not control the privacy practices of these services. To find out more about how they manage privacy of information in conjunction with serving ads on this site, please review their privacy policies at www.doubleclick.net (Doubleclick) and www.247realmedia. privacy.html ( 7 Real Media).

Forex Day Trading About ScubaDiving.com
Scuba Diving Magazine has a monthly paid circulation of 185,000+ and a total readership of 1,171,000 (MRI, Spring Doublebase 2004). Scuba Diving is published 11 times a year by F+W Publications. Headquartered in Cincinnati Ohio, F+W Publications, Inc. is one of the oldest and fastest growing special interest publishers in the world. The Company employs 1,100 associates worldwide and operates offices in Devon (England), Boston, Denver, New York, Iola (Wisconsin), Savannah and Herndon (Virginia).

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Financial In Market About 24/7 Real Media, Inc.
24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com.
24/7 Real Media: Delivering Today, Defining Tomorrow.

Stock Trading System Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of October 26, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

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