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Crate and Barrel Selects Unica Corporation's Affinium to Increase Effectiveness of its Multi-Channel Marketing Campaigns

Unica's Affinium(TM) Chosen for Ease-of-use and Intuitive Functionality

WALTHAM, Mass.--(BUSINESS WIRE)--April 28, 2004--

Stock Option Trading Unica(R) Corporation, a worldwide provider of enterprise marketing management (EMM) solutions, today announced that Crate and Barrel, one of the largest home furnishing retailers in the country, has chosen Unica's Affinium Suite to increase the speed, efficiency and effectiveness of its multi-channel marketing campaigns. With Affinium, Crate and Barrel will be able to quickly analyze the effectiveness of its direct marketing campaigns.

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Currency Day Trading Historically, Crate and Barrel has relied on an outsourced solution for its customer database and campaign management. To ensure that it continues to provide customers with superior service, Crate and Barrel chose to take advantage of Affinium as it brings its customer database and campaigns in-house. With the move to Affinium, Crate and Barrel plans to integrate its customer data across all channels, including direct mail promotions, stores, catalogs and website. Crate and Barrel also plans to use the solution for event-triggered communications to provide customers with the most relevant offers.

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Financial Software Trading "In retail, it's essential to have a system that provides the most accurate customer information in order to grow your customer base. Over the past five years, we have made a tremendous investment in IT to respond to the increasingly competitive market," said Ed Rennemann, VP and CIO of Crate and Barrel. "Unica's Affinium will allow us to quickly design and execute cross-channel marketing campaigns in order to effectively market to our customers. Unica has a long track record of success with retailers which gives us great confidence that we'll be able to achieve our objectives and, as a result, better serve our customers."

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Online Stock Trading Company "Affinium is giving leading retailers like Crate and Barrel the tools they need to effectively grow their customer base," said Yuchun Lee, co-founder and CEO of Unica Corporation. "We're delighted to be part of Crate and Barrel's strategic customer-focused initiative and know that Affinium will enable them to produce more effective, multi-channel marketing campaigns."

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Financial In Market Crate and Barrel is the leading home furnishings retailer today, with over 125 stores in 23 markets across the country. It began as a one-store, three-person operation in 1962, when its founders, Gordon and Carole Segal, wanted to open a shop for young people like themselves "with more taste than money." Its success has been based on well-designed products that are a good value for the customer, and the company is well known for the quality of both its merchandise and its 6,000-plus team of associates. Crate and Barrel sends out millions of catalogues each year, registers hundreds of thousands of brides, and now reaches all over the world through its website, www.crateandbarrel.com.

Stock Trading System About Unica

Day Trading Stock Tip Unica Corporation's enterprise marketing management software, Affinium, powers marketing innovation for more than 300 companies worldwide. With Affinium's resource management, campaign management and customer analysis software, leading companies deliver customer-focused marketing at lower cost, faster and with improved results. Affinium provides a complete platform to transform the entire marketing process - from budgeting and planning, to project management and workflow, to real-time execution, to closed-loop reporting - for brand, product, direct and event marketing. Customers include ABN AMRO, AIG, Bank of Montreal, Choice Hotels, Cintas, EDF, Lands' End, Medco Health Solutions, Nordstrom, Scotiabank, SNCF and Tribune. Unica delivers customer success through offices across the U.S., Europe, Asia and Australia and a network of world-class partners. For more information, call 781-839-8000 or visit www.unica.com.

Financial Forex Forex Software Unica is registered in the U.S. Patent and Trademark Office. Unica Affinium, Affinium, Affinium Campaign, Affinium Campaign Collaborate, Affinium Campaign eMessage, Affinium Campaign Interact, Affinium Campaign Optimize, Affinium Leads, Affinium Model, Affinium Plan, Affinium Mart, Universal Dynamic Interconnect, Interconnect Modules, Marketic, Powering Marketing Innovation, Customer Value Maximization, MAP, One-to-One Optimization, Right-time Marketing are trademarks of Unica Corporation. All other trademarks are the property of their respective owners.

Stock Market Trading Contacts

Day Lesson Stock Tip Trading
Unica Corporation
Donna Tolley, 781-839-8000
dtolley@unica.com
or
Crate and Barrel
Bette Kahn, 847-239-6655
bkahn@crateandbarrel.com
or
Greenough Communications
Tracy Sullivan, 617-275-6518
tsullivan@greenoughcom.com

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