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Vonage IPO, Risk or Reward?

Stock Option Trading By Dave Porter

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Currency Day Trading (AXcess News) Reno, NV - I just saw my SBC Communications (now AT&T) phone bill and I can understand why more and more people are switching to voice-over-Internet-protocol (VoIP) telephone services like that offered by Vonage Holding Corp., a pioneer in VoIP telephone services, which is set to debut its IPO this week.

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Financial Software Trading Some say Vonage's IPO is risky and investors should avoid it, while others believe it's not the last web-based communications carrier that will launch a public offering and the time to get in on it is now.

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Online Stock Trading Company Vonage has set the pace in the market but its future is far from assured now that the telecommunications industry, in particular the cable TV companies, have started getting serious about the business.

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Forex Day Trading Vonage, based in Holmdel, NJ, is planning on offering 31.25 million shares in its initial public offering, with trading to start Wednesday on the New York Stock Exchange under the symbol VG.

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Financial In Market Vonage's offering price to the public is set to be established tonight somewhere between $16 to $18 per share, depending on demand. But indications are that interest in the deal is strong, so it may come to the street at the high end of that estimated offering price.

Stock Trading System As of Apri 1st, Vonage had 1.6 million VoIP customers, which would put a value per account at $1,600 if the IPO came at $17. Considering Vonage averages $25 per month, per customer, that is a high valuation on the deal and the company is a long way from black ink on its income statement.

Day Trading Stock Tip One of the big risks, critics say about the Vonage IPO are the competitors beginning to elbow in on the company. Time Warner Cable, part of Time Warner Inc. (NYSE: TWX), is the largest VoIP provider after Vonage, with almost 1.4 million subscribers and said in its last report that it was growing that account base quickly, already having the advantage of a customer relationship in cable television services as well as high-speed Internet.

Financial Forex Forex Software 8x8 Inc., the second-largest noncable VoIP company, is valued at about $730 per subscriber and could be an acquisition target waiting to happen.

Stock Market Trading Research firm TeleGeography notes VoIP services from independent providers like Vonage mainly appeal to early adopters, while cable VoIP appeals to a more mainstream audience, Canadian Press reports.

Day Lesson Stock Tip Trading Last year, eBay Corp. (Nasdaq: EBAY) acquired European-based Skype for $2.6 billion with Skype, then and now, claiming to have the largest share of the VoIP market.

Financial System Trading All of that competition has made some institutional players opt for the side lines in Vonage's IPO, saying its not attractively priced.

Day Trading Future An unusual feature of the Vonage IPO is that the company has set aside up to 13.5 per cent of the IPO shares for its customers. It notified customers by e-mail, and in some cases, by voice mail to their Vonage numbers.

Financial Forex Market Trading It may be the first time a company has promoted its IPO to customers via voice mail. One thing it did do was confuse customers who thought they were being spammed.

Online Trading Stock And The voice mails apparently stumbled in another way: Vonage said Monday that the messages did not include a name and address from which a prospectus could be obtained. It could be seen as violating complicated Securities and Exchange Commission rules on IPO marketing, but the company believes it has "meritorious defenses" against such claims.

Day Trading Software One thing's for sure, its the first time a NYSE IPO was hyped in a wireless world right under the noses of securities regulators. It also suggests that Vonage's share demand may be less than the company portrays, otherwise why bother doing something like that?

Financial Market Science Risk or romance, only time will tell if Vonage's IPO dealwas worth it.

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