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24/7 Real Media Announces Open AdStream 6 Network Edition, Bringing Sophisticated Ad Management Capabilities To Online Advertising Networks

Proprietary, leading-edge technology used by 24/7 Real Media extends operational and financial controls to other online advertising networks and their affiliates

New York June 29th, 2006 - As the number and size of affiliate online ad networks continues to increase, 24/7 Real Media, Inc. (Nasdaq: TFSM), a leading global digital marketing company, today announced the release of Open AdStream 6 Network Edition, the first integrated ad management technology specifically designed to meet the evolving needs of online advertising networks. The technology extends the functionality of the company's comprehensive, Open AdStream 6 ad management platform to address the specialized needs of, and strong demand from, vertical and specialized online ad networks. 24/7 Real Media uses the award-winning Open AdStream technology to manage its own network of over 850 web sites, which serves more than 12 billion impressions per month to more than 117 million unique users.
"The ability for an online network to grow and be profitable has been hampered by the fact that nearly half of its operational costs go towards hiring personnel to manage their publisher relationships. Each site that joins a network increases these costs, which impedes growth and reduces profitability," said Ali C. Mirian, Open AdStream 6 Product Manager, 24/7 Real Media. "Streamlining and automating an ad network's back-end processes enables them to deliver greater customer service with fewer resources and focus more energy on growth and increasing revenue. With Open AdStream 6 Network Edition, we're extending the same benefits we receive to other ad networks."

Open AdStream 6 Network Edition provides networks and their affiliates with greater transparency into operational details than ever before. Using an intuitive "self-service" user interface, affiliate publishers can monitor campaigns and creatives on the network in real time, accept or decline scheduled advertising, and include or exclude certain advertisers or types of ads, giving them greater control over the ad content served to their visitors.

In addition, the same interface gives networks and publishers greater financial transparency by allowing users to easily track settlement and fulfillment, and monitor and produce reports on their revenue share or CPM relationships. Instead of being mired in the administration of serving advertising and tracking revenue, ad networks can now concentrate on expanding to additional sites and generating incremental revenue.

"As with our advertiser and publisher customers, 24/7 Real Media is committed to improving the growth, efficiency and profitability of affiliate online ad networks that seek to integrate our cutting edge technology," said Deepak Srinivasan, Vice President of Product Management at 24/7 Real Media. "By making available to online ad networks the same technologies that help 24/7 Real Media manage its own network, 24/7 Real Media is one step closer to realizing its vision of creating a seamless marketplace that will promote greater interoperability among advertisers and publishers, agencies and ad networks, and technology providers."

About 24/7 Real Media, Inc.
24/7 Real Media, Inc. is a leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, and to achieve transparency, and greater ROI. Using its award winning ad serving, targeting, tracking, and analytics platform, powerful search marketing capabilities and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 20 offices in 12 countries throughout North America, Europe and Asia. 24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org

Source: 24/7 Real Media

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