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Internet Broadcasting and Revenue Science Jointly Launch Targeted Campaign for Red Lobster

MINNEAPOLIS June 1, 2005 - Today, online news pioneer Internet Broadcasting and behavioral targeting leader Revenue Science announced the launch of their first behavioral targeting advertising campaign. The effort, designed to deliver qualified viewers to Red Lobster, was created in conjunction with Real Branding, the agency representing the popular restaurant chain.
Using innovative behavioral targeting technology, Revenue Science will specify, locate and target site viewers who best fit the ideal Red Lobster consumer profile. By targeting consumers adjacent to highly frequented Traffic maps and tools, Red Lobster will reach their most qualified audience of on-the-go consumers just as they are heading home for dinner.

Stock Option Trading This truly takes on-line targeting to a whole new level and exponentially increases the results generated by Red Lobster's interactive advertising campaign," said Adam Gordon, Vice President of National Ad Sales at Internet Broadcasting. "Revenue Science gives Internet Broadcasting the ability to micro-target food enthusiasts with specific attention to local traffic reports.

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Currency Day Trading In selecting Internet Broadcasting and Revenue Science, Red Lobster will be able to target the consumer who is in the most relevant mindset to accept the core message, said Jason Kelley, Executive Media Director, Real Branding. I am highly pleased with this relationship and am looking forward in evaluating the success.

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Financial Software Trading Its great to see a leading consumer brand like Red Lobster take advantage of our innovative behavioral targeting technology to reach their audience more effectively at the local level, said Nick Johnson, SVP of business development and general manager of account strategy for Revenue Science We're looking forward to continued success with Internet Broadcasting and we hope this campaign encourages other agencies and advertisers to make behavioral targeting part of their advertising strategy.

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Online Stock Trading Company The campaign is set to launch June 1 across 58 Internet Broadcasting Web sites.

Step 1 Creating a New Campaign Once you have an active account with MSN, you will log into this screen below. Click campaign is to click the Create Campaign button. Step 2 Campaign Naming and Targeting On the next page, you will label your campaign and order (an order is MSN way of referring to a particular list of keywords within a campaign you create), then select the campaign language targeting and location targeting. Since the plans on DentalPlans.com are available nationwide, you should select the United States from the list of available countries.

Forex Day Trading About Internet Broadcasting Systems, Inc..

By the way, due to the increasing royalties involved in broadcasting Internet Radio, you might have a tough time logging into RealSmoothRadio during peak times of the day.

Financial In Market Internet Broadcasting is an online news pioneer, producing over 70 television news and information Web sites for partners including NBC, Hearst-Argyle, Cox, Post-Newsweek, McGraw-Hill, and Scripps Howard. With an audience of over 12 million monthly unique visitors, Internet Broadcasting is one of the top news and information sources on the Web, providing a national audience to advertisers through highly relevant content from the most trusted news sources. For more information, visit www.ibsys.com.

Stock Trading System About Revenue Science, Inc.

Day Trading Stock Tip Revenue Science, Inc. is the global standard in behavioral targeting. Revenue Science delivers the highest-quality audiences with the most effective reach online, increasing revenue for publishers and efficiency for advertisers. The company makes behavioral targeting easy with Audience Search technology to enable custom campaigns on the fly, powerful inventory management tools, and performance-based pricing that eliminates risk. Clients are leading Web publishers including Edmunds.com, ESPN.com, FT.com, KBB.com, MarketWatch.com, Reuters.com, The Wall Street Journal Online at WSJ.com, TheStreet.com, and Washingtonpost.Newsweek Interactive. Fortune 500 advertisers in the automotive, technology, telecommunications, healthcare, travel, and finance industries use behavioral targeting from Revenue Science. For more information, visit www.revenuescience.com.

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