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Dynamic Logic Launches MarketNorms 2.0, The First Online Planning Tool That Includes Brand Metrics

NEW YORK April 26, 2005 Dynamic Logic, an independent market research company that specializes in marketing effectiveness research, today launched an enhanced version of MarketNorms, version 2.0, which includes industry sector-specific tools for planning online advertising campaigns and benchmarking ad performance. MarketNorms 2.0, the only online planning tool of its type that includes brand impact metrics, is an intuitive Web-based tool that can be leveraged by marketers, agencies and publishers to gain knowledge and insight into what works and what does not work for online advertising campaigns in their sector.
MarketNorms 2.0 provides clients with access to both their own campaign-specific data as well as the entire normative database, which houses aggregated brand effectiveness data from over 2 million surveys and 1,700 online ad campaigns. MarketNorms allows clients to evaluate over 30,000 creative executions from hundreds of Web sites across over a dozen industries, such as automotive, retail, financial services, consumer packaged goods and entertainment. MarketNorms 2.0 also helps marketers make more informed planning decisions about online campaign factors such as ad size, use of rich media, Web site selection, exposure frequency and demographic targeting.

Stock Option Trading The best predictor of future success is past success. MarketNorms is a great input into our planning process in that it gives us the ability to complement our clients' own historical performance data with that of dozens of other campaigns of the same industry category or even subcategory. Certainly, the more data we have on what's worked and what hasn't, the greater the probability for campaign success, said Mike Zeman, Associate Director, Insights & Analytics, of Starcom IP.

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Currency Day Trading MarketNorms, which had been used primarily to benchmark ad performance, now features three analytical options: a tool for benchmarking, AnswerButtons to answer simple planning questions and a more advanced planning option to help marketers better understand which online media choices work best. MarketNorms 2.0 has a new adjustment feature that controls for exposure frequency or other important factors, thus allowing apples-to-apples comparisons. MarketNorms arms clients with a powerful decision-making planning tool based on actual brand impact results of many campaigns the end result is more effective online branded advertising.

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Financial Software Trading "MarketNorms 2.0 will help give my team a 180 foot view of the industry and unique trends that are occurring. Simply put, no planning team should build a marketing plan or make major media decisions without first using this product," said Elias Plishner, Vice President, Group Director for Interactive Marketing, Universal McCann.

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Online Stock Trading Company Were excited to bring this unique tool to online advertising, said Ken Mallon, Vice President of Product Development, Dynamic Logic. Now marketers can make informed planning decisions based not just on reach and audience metrics but also on complementary brand impact information from over two million surveys.

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Forex Day Trading For more information or to see a demo of MarketNorms 2.0, please email info@marketnorms.com or contact Christina Goodman at +1 212 844 3741.

Some useful research available from the IAB on online advertising. Adverblog a blog all about advertising. Includes interactive, print, tv, guerilla, mobile and outdoor campaigns from all over the world. European focus but a global readership. Dynamic Logic Dynamic Logic frequently publishes research on online advertising, media studies to give you insight on how to optimise campaigns across channels such as web, TV, print and outdoor. Worth a regular look to see what's new...

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About Dynamic Logic
Dynamic Logic is a leading independent research company with expertise in marketing effectiveness. Dynamic Logics three main product areas are: AdIndex for online advertising, CrossMedia ResearchTM for multi-media campaigns and MarketNorms, an advertising effectiveness database. Founded in 1999, the company is headquartered in New York City with offices in Chicago, San Francisco, Los Angeles and London.

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