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Revenue Science Strengthens Revenue Management Team

New Hires from DoubleClick and Screenvision Join Company Veterans Who Bring Deep Media Expertise to Advertisers and Agencies

NEW YORK March 3, 2005 - Revenue Science, Inc., the leading provider of behavioral targeting for more than 80 percent of top online advertisers, announced today that Kevin J. McGurn and Melinda Klaber have joined the companys revenue management team to address the explosive demand for its behavioral targeting service from both publishers and advertisers. McGurn will lead the team and report directly to Nick Johnson, who manages business development and account strategy from New York.
McGurn and Klaber boast impressive track records and have a strong mix of advertising, business development, strategic planning, account strategy, and marketing experience with leading online advertising and media companies. This adds a wealth of knowledge and expertise to a team that is recognized as having some of the deepest media experience in the industry. Additional team members who have joined over the past months include Jamie Barth, Jeff Birnbaum, Aaron Dalin, Greg Donohue, Ray Kimbrough, and Ross Sandler.

Stock Option Trading Kevin J. McGurn joins Revenue Science as the Director of Revenue Management. Kevin brings more than 10 years of advertising and media experience in Asia and the U.S. Most recently, he was a senior sales executive at DoubleClick where he led implementation of a global strategic sales structure with DoubleClicks largest agency clients including WPP and MediaCom. Prior to his tenure at DoubleClick, McGurn was vice president of agency management at Unicast, and a sales and marketing manager at Fortune Magazine.

Currency Day Trading Melinda Klaber, a senior marketing executive, most recently at Screenvision, where she developed marketing strategies to support cinema advertising in addition to serving as the companys corporate marketing director. She developed and fostered relationships with companies such as E!, the Sundance Channel, Rock the Vote, and Entertainment Weekly to generate new sources of revenue and promote the brand. Prior to Screenvision, Klaber was as director of marketing and advertising for both AdOutlet.com and Comedy Central.

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Financial Software Trading Jamie Barth joins Revenue Science from interactive giant Terra Lycos where she built a strategic planning organization that streamlined revenue and inventory management while creating and supporting a new sales approach. Before Terra Lycos, Jamie held similar positions with AOL/Time Warner where she worked mainly with Turner Broadcasting Interactive.

Starting with 2003 revenues of $468, 00 and 2006 revenues of over $11 million Broadband National realized an earnings growth of over 2, 201 percent, the company expects current year revenues to double that of 2006. Mark Weibel EVP of Marketing goes on to state, “We’re proud to be one of the most innovative, dynamic, growth companies in the nation, those who are coming up with solutions to some of our most pressing issues, creating systems that let us conduct business faster and easier. The Inc 500 list is Inc. magazine’s tribute to American business ingenuity and ambition.”

Online Stock Trading Company Jeff Birnbaum joins Revenue Science from Turner Sports Interactive where he was most recently the manager of strategic planning for both NASCAR.com and PGA.com. Prior to his experience in strategic planning, Jeff worked in business development at CNN Interactive.

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Forex Day Trading Aaron Dalin comes to Revenue Science from CNN where he was an account executive for both CNN.com and CNNMoney.com. Prior to his work in sales, Dalin was a manager in CNNs Interactive Business Development Group where he identified and developed strategic content and licensing partnerships.

During the xQ Debrief, leaders also identified barriers to success, which included no system to move ideas up the ladder, a lack of open communication among senior leaders, and little focus on operational execution. "Until an organization starts executing and meeting commitments and deadlines, nothing really changes, " Barba said. "Everyone on the management team thought they were doing a fantastic job individually, yet the team was failing to meet its objectives on behalf of our customers and shareholders in the areas of customer satisfaction, revenue growth, and profitability."

Financial In Market Greg Donohue most recently led the east coast sales effort for the AvantGo division of Sybase, where he was responsible for advertising for blue-chip publishers including Forbes and CNet, as well as custom mobile web sites for major marketers. Previously, Donohue was director of ad operations for CNN.com after holding a variety of sales, strategy and operations positions at Time Warner including brand manager for CNN.com and manager of sales strategy for America Online.

Stock Trading System Ray Kimbrough, who has been with Revenue Science for more than four years working in agency relations, also joins the team. Kimbrough came to Revenue Science from Avenue A where he was a group director responsible for delivering overall client service and profitability for customers like Gateway Computers, Nordstrom, and Toys "R" Us.

Day Trading Stock Tip Ross Sandler gained his six years of media experience at online advertising technology companies Eyeblaster and DoubleClick. While at DoubleClick, Sandler was a product sales director for the companys Diameter research division. Prior to his work in research, he was one of the original business development managers in the Technology Solutions division where he closed deals with strategic agencies including mOne, JWT and Tribal DDB.

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Stock Market Trading According to Johnson, these executives are the perfect complement to his team. Our growth in New York over the past 12 months has been enormous and we needed to add employees who understand and are on a first-name basis with major advertisers, agencies and publishers, said Johnson. With these team members we are poised to continue on our current growth path and further extend our industry relationships at a time when the demand for our behavioral targeting services is higher than ever.

Day Lesson Stock Tip Trading About Revenue Science, Inc.

Financial System Trading Revenue Science, Inc. is the leading provider of behaviorally targeted audiences for Web advertising. Revenue Science delivers the highest-quality audiences with the most effective reach, increasing revenue for publishers and efficiency for advertisers. The company makes behavioral targeting easy with Audience Search technology to enable custom campaigns on the fly, powerful inventory management tools, performance-based pricing that eliminates risk and the RAMPTM full-service methodology. Clients are leading Web publishers including Edmunds.com, ESPN.com, Financial Times.com, KBB.com, MarketWatch.com, Reuters.com, The Wall Street Journal Online at WSJ.com, TheStreet.com, and Washingtonpost.Newsweek Interactive. Fortune 500 advertisers in the automotive, technology, telecommunications, healthcare, travel, and finance industries use behavioral targeting from Revenue Science. For more information, visit www.revenuescience.com.

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